On Tuesday (Sept. 7), Billboard announced it is launching a new podcast called Latin Hitmaker, which will tell the stories of the executives behind the biggest Latin artists and their hits.
Hosted by Billboard’s Leila Cobo, the first episode — featuring Walter Kolm, whose company WK Entertainment manages Maluma, Wisin, and Carlos Vives, among others — will air Wednesday (Sept. 8). Additional confirmed guests include Rebecca Leon, CEO of Lionfish Entertainment; Juan Diego Medina, CEO of La Industria Inc.; and Jimmy Humilde, founder of Rancho Humilde Records.
Latin Hitmaker’s new episodes will run every Wednesday, and you can stream the podcast on Spotify and any other podcaster platform.
“We report regularly on every Latin artist, from superstars to up-and-comers. But every artist has a great team behind them, and very often, the executives that head those teams have equally fascinating stories to tell,” says Leila Cobo, Billboard’s VP Latin industry lead.
Latin Hitmaker is produced by Cobo, Nuria Net and Alex García of La Coctelera Music, with additional production by Andres Rivera. The podcast’s first episodes are presented by City National Bank.
Listen to the podcast’s trailer below: